US · Europe · East Asia

Launch your product in a country you don't know

For B2B technology companies launching between the US, Europe and East Asia. You get a launch that works and a team set up to grow from it.

Tell me about your launch

Paolo Petrolini
European markets launched at Google
20+
users of the products he worked on
1B+
technology companies advised since 2018
50+
compensIT acquired by Experian
2025
Google Experian compensIT UBS Hapimag CUDOS Platform1 TrustLab and many more

The questions you can't answer from home

Which country first?

The one where you already have pull. Size comes second.

Who buys there?

Often a different role, deciding in a different way.

Why isn't our pitch working?

Local buyers compare you with different alternatives.

Does the product need to change?

Usually, and more than translation.

What should we charge?

Home pricing rarely transfers.

Direct or through partners?

It depends on the country. Getting it wrong costs a year.

All questions answered → FAQ Tell me about your launch

A launch built to work

Nine steps, done for your product in your chosen market.

  1. 01Market research
  2. 02Target customer
  3. 03Positioning and messaging
  4. 04UI and UX localisation
  5. 05Pricing
  6. 06Channels and partners
  7. 07Launch plan
  8. 08Team definition
  9. 09Handover

Tell me about your launch See how it works

What I do, and what stays with you

I do

  • The research
  • The positioning and messaging
  • The pricing
  • The launch plan

Your team does

  • The relationships
  • The selling
  • The hiring
  • The product changes

This is product marketing. It is not business development.

Tell me about your launch

Three regions, every direction

Map: Taiwan, Japan, South Korea and Hong Kong

Launching in East Asia

Taiwan, Japan, South Korea and Hong Kong. For US and European companies.

East Asia →
 Map of Europe

Launching in Europe

Thirty countries that are not one market. For US and Asian companies.

Europe →
 Map of the United States

Launching in the United States

The largest and most crowded market. For Asian and European companies.

United States →

Tell me about your launch

  • 50+companies worked with, across Europe, the US and East Asia
  • Googledelivered products used by more than a billion people
  • compensIThis own startup, acquired by Experian in 2025

Who you would work with

Paolo Petrolini took his own company, compensIT, to market in Europe and sold it to Experian in 2025. Before that he spent more than ten years at Google. He understands technology as an engineer and markets as a founder who had to sell his own product.

Tell me about your launchMore about Paolo

Answers, in depth

All articles
East Asia

Which East Asian market should you enter first?

How to choose between Taiwan, Japan, South Korea and Hong Kong.

 Europe

Why US sales playbooks fail in Europe

What breaks, country by country, and what to change before launch.

 Strategy

How partner-led sales work in East Asia

Finding, choosing and managing distributors, resellers and integrators.

Planning a launch?

Tell me the product and the country. I'll tell you straight whether I can help.

Tell me about your launch